Packaging design and product management for a licensed cover for Macbook Pro and Macbook Air.
Mr. Wonderful via Quam License.
The company had been trying to launch this product for quite a while. The main obstacle was finding the right material that could be printed with the highest quality and that avoided potential problems for the user at the moment of placing the product on the device.
After several samples, the material that worked the best was this transparent TPU, which is was far from the matte solid material originally expected. The problem was solved by indicating the designers to leave some blank space in the middle of the elements, in order to show Apple’s logo when the cover is on the device.
In addition, some directions for use were included on the packaging using text and diagrams, along with a product description that emphasized the compatibility.